In September 1999, Brett Tabke wrote "26 Steps to 15k Day" in the Webmaster World forum. Much has changed since and it is now time to review the 26-step plan that meets the current needs of webmasters in 2006. Some older still apply (writing new content everyday, for example), and others do not (submitting to search engines is no longer necessary), and we are here to tell you which one! As you know, bringing the traffic is not easy - it takes determination to work hard and a lot of fat elbows. So if you're ready, roll up your sleeves and follow these 26 simple steps, and only in one year you will generate enough traffic to keep you busy for a very long time!
In search) Keyword
Above all, use a search keyword and do extensive research work on the right keyphrases to use for your site. What keyphrases are your direct competitors using? Are there any keyphrases that create the potential for market entry? Is there something you can put a spin on and create a new niche?
Domain Names B)
If you want the brand name of your company, and select a domain name that reflects that. If your company Kawunga, then get www.kawunga.com. If it is taken, then get www.kawungawidgets.com. No hyphens, and no more than two words in the domain, if necessary.
C) Avoid the Sandbox
Buy your domain name early once you have chosen your keyphrases and your company name. Get the host site and immediately put a quick page says little about who you are, what you sell, and there will be more to come soon. Make sure it will be crawled by Google and Yahoo (either surrender or a link from another site).
D) Create content
Create over 30 pages real original content on your site. This will give something to chew spider. It will also offer more opportunities to appear in search engine results for a variety of key phrases.
E) The site design
Use "Keep It Simple" principle. Employ an external CSS file, clean all the Java scripts by referring them to the page in an external file, do not use frames, use flash the way you would a picture, not anything Do not make a flash website. Do not offer a busy site with lots of bells and whistles to your visitors. Keep things nice and simple. Make it easy for them to find what they want and they will have no reason to look elsewhere.
Page Size F)
The less kilobytes your page uses, the better - especially for the home page. Optimize your images and ensure that pages load quickly. Most people and businesses in the Western world may be high speed, but cell phones and other countries might not. If your site loads slowly, you lost your visitor before they have had a chance to look around.
G) Usability
Make sure your site complies with the rules of good usability. Remember that people spend more time on other sites, do not violate design conventions. Do not use PDF files for online reading. Change the color of visited links, and use good headers. The search feature for the tips, it will be worth your time.
H) On Site Optimization
Use the keyword you have chosen in your title (most important), your headers (if necessary), and in the text. Make sure the page / content on your key phrase. If you are selling widgets, than write about widgets. Do not just stick the word widgets into the text.
I) Globals
Globals are the links that remain the same on every page. They are the reference for new visitors to keep them from getting lost. Sometimes they are on the left page, sometimes they consist of tabs at the top. Often they are in the bottom of the page as well. Make sure you have the older version of the text of your overall on each page. I usually create tabs at the top, and put the text versions in the footer at the bottom of the page. Find out what is best for you.
J) Headers
Use bold headers. On the Internet, people analysis, they do not read. So first, all they will see is the header. If your headers do not address their concerns, they can not survive long enough to read your content. Use appropriate keyphrases when you can.
K) Site map
Build a site map with links to each of your pages. Keep up to date. This will allow the spider to get to each page. Put a text link to a sitemap on the main page.
L) contained
Add page every 2-3 days: 200-500 words. Create original content, do not copy others. The most original and useful it is, the more people will read it, link to it, and most important of all - as he just keep coming back for more.
M) White Hat Only
Stay away from black hat optimizing techniques. black hat optimization consists of using a method to obtain a higher rank than the search engines will agree, such as keyword stuffing, doorway pages, invisible text, cloaking and more. Stick to white hat methods for long-term success. People who use black hat optimization are usually there for the game in the short term, as in porn, and Viagra markets (just look at your spam for more black hat markets). Site black hat industry sites are usually around just long enough to make a quick profit.
N) Competitive Analysis
Who is linking to your competitors? "Link:" Use the Yahoo service to see the back links of your competitors. For example, type "link: http://www.yourdomain.com" into Yahoo search without the quotes). Try to get links from the same sites as your direct competitors. Better yet, see if you can replace it!
O) transfer
Submit to five groups of directories:
1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk or Yahoo.ca, etc. .. if you can).
2. Find directories in your field and access it. Pay if you must, but only if the price is reasonable.
3. Local directory associated with your country or region.
4. All other directories that would be appropriate.
5. If you target the local market, make sure you're in the Yellow Pages and Superpages (because search engines use this list to find local workers)
P) Blog
Start a blog about your industry and write a new entry at least once a week. Allow your visitors to comment or, better yet, write their own entries. This will create more content on your site and people come back regularly to see what's new.
Q) links to other sites
Just submit your site to appropriate sites, asking them to link to your site as a reference because it will benefit visitors. Do not spend too much time, if you're a good, original content, they'll find and link to you naturally. Remember that linking is the queen (# http://www.redcarpetweb.com/promotion/0409.html film).
Stay away from link farms Answers link, links, fraud, and other natural link. They can not always hurt you, but Google tracks when you get links, how much time you have a link that refers to sites that link to you, wherever you live, what you have for breakfast, and more (not really. .. but a little).
R) Statistics
Make sure your server has a good statistics program. Use it! If you do not have access to a good program, then pay for one. Without the knowledge that comes to your site, where, and how many times you will lose some important tools to improve your site.
S) Pay-Per-Click (PPC)
Registration for Google AdWords and Yahoo Search Marketing. Spending money to pay people to your site. Use it for branding too. This will make the flow of visitors to your website and make your site more accessible to your potential customers. You do not # 1, you do not even need to # 5 ... just as you are on the first page of search results for most of your keyphrases, when the appropriate fee.
T) Look Ahead
Stay informed on what's ahead in your market. If a new product will come next season, write about it now. Be the first mover advantage. Search engines, and linkers, will reward you.
U) sections
Write an article once a week and get it published as an online publication as much as you can (with a link to your site). Include an article on your site. Not only does this create many links to your site, but will also enable people to click through to your site and, more importantly, you become an expert in the eyes of your visitors. They may even begin to find your site by querying your name!
V) Study your traffic
After 30 to 90 days, you will have enough test results in your statistics program. Go over them with a fine tooth comb. Get answers to these questions:
When your visitors come from?
Search engine they use?
What are the questions they typed?
What pages on your site they visit most?
What are the entry pages on your site?
What exit pages?
What path they follow when they browse your site?
Use this information to modify your site.
Use the most popular page to encourage visitors to make your money.
Customize the way they use to send them anywhere you want.
Figure why they went from the pages.
Also, see what search terms people to find you, and tune your keyphrases. If you target "green widgets", but your visitors to find you the query "green leather widgets", then start creating content about "leather widgets"!
W) Make your bid
After 3-4 months, check that you entered into Dmoz.org and all the other directories that you submitted to. If you do not understand, then submit again, or better yet, write a polite email to the editor and ask why. Moreover, finding a new directory that will be worthy of your time submission and submit.
RSS X)
RSS (Real Simple Syndication or Rich Site Summary) is a powerful tool for internet marketers. You can quickly and easily add new content to your website. Article feeds are updated frequently, so you can give your visitors (and search engines) what they want - new content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, and more!
Y) Press Releases
The press release is a written communication you send to journalists in the media (newspapers, radio, television, magazines) used to make a media announcement. Create a press release announcing the publication of new articles or new company or product information. If enough interesting / original, a journalist may pick it up and write an article on the subject. Before you know it, your website address may be published in the NY Times.
Z) Keep Your Content costs
Remember to write a new page every 2-3 days. I only mention briefly, but probably the most important point in this article. Keep writing! Without new content, your site will gradually drop results of search engines. To stay on top, your content must be the most current, fresh, and the contents of the most interesting and original in your area.
Follow these 26 simple steps and I assure you that in a year, you call your site a success. You will be carrying large amounts of traffic from your industry and watch your business grow!
